Published
July 22, 2022
Category
Marketing / Media
client
Paworite Pet Store
Paworite Pet Store Case Study
01. Manage TikTok Ads Account
Project type: April 2021 – till now
Project goal: Create ad campaigns aimed at increasing the number of in-App Purchases
KPI: ROAS not less than 0.20
Solution:
before launch TikTok Ads campaigns we had to implement some technical changes for correct TikTok Events Tracking:
1. Synced TT Ads Account with MMP – Appsflyer
Available events in Events Manager after integration with MMP
02. The advertising strategy for TikTok Ads looked like:
Launch campaigns with testing different GEO bundles:
WW Worlwide
Tier1_Tier2
Tier 1
Europe
US
LATAM
MENA
Daily budget for each Ad SET around $200-$300
Launch campaigns primarily at the weekend time: Thur, Fr, Sat
Then at Monday if you see dropping with results dropping campaign and relaunch with a new creatives and exclude GEO which spent biggest part of traffic.
Campaign goal – in App install
Bid strategy – low cost
Optimization event – in App Purchase
Then when you gonna get enough data about users behaviour you may count average bid cap = cost per unique purchase for each GEO and test a new bid strategy – Cost Cap
Also recommend to test Automatic Targeting Option
Total Cost is $36 410.19 for iOS campaign and there are Unique Purchases are 2 461 for all the time (one month)
03. Perfect Result
